Growth – any growth – be it biological, technological, or economic, can be categorized by how fast or slow that growth occurs. The three most common include: exponential (also called geometric) linear and cubic.

Linear growth can be thought of as “slow and steady” while geometric growth eventually over takes both growth curves by a significant margin. Why? Because “the amount being added to the system is proportional to the amount already present.” In other words, the bigger the system, the greater the increase.

The classic example is the “doubling the penny” geometric series. Start with a penny on day 1 and double that figure every day for one month. On day 31 you will have earned $10.7 million!

Dental practices would be wise to adopt this simple lesson.

If you can achieve 10 percent increases in the number of patients you treat per year, the amount they spend per visit, and the total number of times they visit annually, geometric growth is within reach. In only 12 months, a dental practice hyper focused on these goals could increase their revenue more than 30%!

And by compartmentalizing the economic and patient goals you seek, you’ve already made the geometric growth goal easier to achieve.

What do you have to lose?

Lots and lots of lost revenue – and patients

So start counting your pretty pennies!