MARKETING TIPS

CREATING URGENCY IS URGENTLY NEEDED
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Sales professionals often speak about the need to demonstrate or create urgency – a sense that an action or a transaction..

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COMPLEMENTARY VERSUS COMPETITIVE DENTISTRY
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Sometimes in professional dentistry it feels as if everyone is out there for themselves – a competitive nature...

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PLANES, TRAINS, AND DENTAL OFFICES
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I know what you’re thinking. Dental Offices have nothing to do with planes and trains. But hear me out…

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EMBRACING EXPONENTIAL GROWTH
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Growth – any growth – be it biological, technological, or economic, can be categorized by how fast or slow...

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COMMISSION PERMISSION:RETHINKING PATIENT RECRUITMENT
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Have you ever considered offering commission to your dental practice staff?

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THE POWER OF RISK REVERSAL
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For the average dentist “risk reversal” might be a foreign term.

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DENTAL ADDITIONALS – THE ART OF THE UPSELL
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Many of these tips encourage dentists to think like marketing professionals and this tip is no different.

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DON’T SALT THE STEAK
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Have you ever considered offering commission to your dental practice staff?

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PHONE SKILLS FOR THE FRONT DESK
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Ten First Phone Call Essentials

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POST OP INSTRUCTIONS AFTER EXTRACTIONS - IN SPANISH
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Cuidados Post Operatorios – Post Extracción

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MARKETING QUESTIONS FOR THE PRACTICE
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How Are Our Marketing Dollars Working to Get and Retain Patients?

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10 FIRST PHONE CALL ESSENTIALS
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All ten of these should occur during the first phone conversation between your practice’s representative and a potential patient.

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IDIA PHONE SKILLS HANDOUT
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How to Use the Phone to Build Your Dental Practice

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12 INTIAL CONSULT QUESTIONS
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Initial Consultation Questions to Ask and Help More Patients Get the Care They Need

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IDIA MARKETING TIPS HANDOUT
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the Three Step marketing ladder

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